In a post about marketing, Seth Godin writes
The only things we spend time and money on are things that we believe are worth more than they cost.
He goes on to briefly explain three key words: belief, worth and cost. He then concludes by writing
If people aren’t buying your product, it’s not because the price is too high. It’s because we don’t believe you enough, don’t love it enough, don’t care enough.
As I pondered Seth’s post, I couldn’t help but think about how (or if) this applies to evangelism. I’ve heard Christians say that people don’t respond to the gospel we present because the cost is too high. What if it is something other than that? What if they don’t believe us enough? What if the good news as it is presented and lived out by many Christians doesn’t seem that good? What if people fail to see the relevance of the gospel to their life and, therefore, just don’t care?
I can’t help but think of Jesus’ parable of the pearl of great price. He seems to be saying that the kingdom of God is so valuable that when people recognize it, they believe it is so valuable that they believe it is worth more than it costs. Therefore they do anything to obtain it.
Something to ponder…